A longer BEAMSTART feature on building fundMyLife from the ground up in Singapore's tightly regulated financial services industry.
The idea started life as a financial calculator built at a hackathon with co-founder Wesley Goi, before pivoting into what fundMyLife actually became: a Q&A platform pairing users' financial planning questions with listed financial advisors. The piece focuses on the practical grind of bootstrapping — limited resources, limited runway, and the extra friction that comes from operating in a regulated space — and on the longer-term ambition behind it: making financial planning a normal, front-of-mind part of managing your money rather than an afterthought.